Access to mobile communications has beenlinked with economic growth and the industry itself boostslocal economies by creating high-value direct and indirectjobs. As part of its mobile innovation program, infoDevdeveloped the concept of the mobile innovation roadshow withthe overall objective to stimulate the development of aninnovation and entrepreneurship ecosystem for mobileapplications enterprises by introducing business andtechnical concepts relevant to startups in the mobileindustry via a series of short events. The roadshow wasdeveloped in partnership between the Southern Africainnovation support (SAIS) program and infoDev. The objectiveof this practical guide is to provide a tool for interestedparties on how to plan, organize, implement, and evaluate amobile innovation roadshow. The guide presents a genericmethodology that can be used in any country context. Itprovides lessons and best practices based on the experiencesof implementing mobile innovation roadshows in fourcountries in Southern Africa: Mozambique, Botswana, Namibia,and Zambia.
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