VAT Media Campaign in Lao PDR Results in a Big Bang for the Buck

Rahman, Shaela ; Yang, Ka Ying

World Bank, Washington, DC

关键词: ADDED TAX;    ADMINISTRATIVE PROCESSES;    ADVERTISEMENT;    ADVERTISING;    BUDGET CONSTRAINTS;   

RP-ID  :  67197

学科分类：社会科学、人文和艺术（综合）

来源: World Bank Open Knowledge Repository

【 摘 要 】

Working closely with the client, the taxdepartment of Lao PDR, and World Bank colleagues, theInvestment Climate Advisory Services team designed androlled out a multifaceted campaign to introduce a new tax inLao PDR, one that surpassed our own expectations andcontributed to increased registrations and collections. Thiswas the first time such a campaign had been mounted for aninvestment climate advisory client in Lao PDR, and ithappened within a very tight timeframe, so it wasn'tall smooth sailing. This smart lesson relates ourexperiences and lessons along the way, demonstrating inparticular how communications, if done well at the projectpre-implementation stage, can help build client and partnergoodwill for the technical work to follow.