JORDANIAN CULTURE AND TRADITIONS AS A DRIVING FORCE FOR ATTRACTING DUTCH TOURISTS

Geo Journal of Tourism and Geosites

article

Bashar Shukri MAAIAH¹  Osama Naser WOUHOUSH¹ 

[1] Yarmouk University, Faculty of Tourism and Hotel Management, Department of Tourism, Management

关键词: Dutch tourists;    Jordan;    marketing;    tourism;    traditions.;   

DOI  :  10.30892/gtg.334spl01-592

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Cultural tourism is one of the fastest growing and attracting tourism types in Jordan especially for European tourists. This study aims to analyze the role of the Jordanian traditional aspects in motivating Dutch tourists to visit Jordan. It also shows the technological applications needed to ensure the efficient involvement of Jordanian traditions in the tourism industry. Semi-structured interviews with two groups of participants were performed. The results indicate that the Jordanian traditions are attractive to Dutch tourists once authenticity is provided, which fulfills their cultural needs, thus their satisfaction and Word Of Mouth are generated in their feedback.

【 授权许可】

CC BY-NC-ND