期刊论文详细信息
Communication | |
La publicité à la télévision ou les fictions de l’ordinaire | |
关键词: advertising; television series; fiction; imagination; reality; | |
DOI : 10.4000/communication.4962 | |
来源: DOAJ |
【 摘 要 】
Advertisement occupies a fair share of television programming. Through its particular literary and visual style, advertisement has contributed significantly to the development of today’s television and other audio-visual media. As with fiction, advertisement marks the boundaries of the viewers’ imagination and guides them to a “world of reality.” By exploring the double worlds of “reality” and the “real” that co-exist in both television series and advertisement, the author highlights their commonalities, in particular as they pertain to the imaginary.
【 授权许可】
Unknown