The Food Marketing System in 1996

Anthony E. Gallo

United States Department of Agriculture

关键词: food marketing;    food processors;    wholesalers;    retailers;    foodservice;    advertising;    profitability;    trade;   

RP-ID  :  AIB-743

学科分类：农业科学（综合）

美国|英语

来源: United States Department of Agriculture Publications

【 摘 要 】

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry. Profitability from food manufacturing and retailing was higher due to strong sales, wage and producer price stability, and streamlining of operations.