开放图书详细信息
| Frontiers Research Topics | ||
| Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory | ||
| Jaana Simola ; Jukka Hyona ; Jarmo Kuisma | ||
| keywords: advertising; Eye Movements; Attention; Memory; ad format; animation; Internet; media; | ||
| Publisher: Frontiers Media SA | ||
| Subject:生理学 | ||
| 瑞士 | ||
【 授权许可】
CC BY
| Files | Size | Format | View |
|---|---|---|---|
| Perception of visual advertising in different media from attention to distraction, persuasion, preference and memory.jpg | 9KB | Image | |
| Perception of visual advertising in different media from attention to distraction, persuasion, preference and memory.PDF | 12659KB | Image |
【 图 表 】
Perception of visual advertising in different media from attention to distraction, persuasion, preference and memory.PDF
Perception of visual advertising in different media from attention to distraction, persuasion, preference and memory.jpg