期刊论文详细信息
Vallis Aurea | |
THE PSYCHOLOGICAL IMPACT OF COLORS IN MARKETING | |
Anica Hunjet1  Silvija Vuk1  | |
[1] University North; | |
关键词: psychological impact of colors; colors and marketing; integrated marketing communication; advertising; | |
DOI : 10.2507/IJVA.3.2.4.37 | |
来源: DOAJ |
【 授权许可】
Unknown