期刊论文详细信息
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie | |
EVOLUTION OF THE MAIN MODELS OF INTEGRATED MARKETING COMMUNICATIONS WHO HAVE THE ROLE TO INFLUENCE CONSUMER BUYING BEHAVIOR | |
OANCEA OLIMPIA ELENA MIHAELA1  BRÎNZEA VICTORIA MIHAELA1  | |
[1] UNIVERSITY OF PITESTI; | |
关键词: integrated marketing communication; consumer behavior; communication models; efficiency; message; | |
DOI : | |
来源: DOAJ |
【 授权许可】
Unknown