Sport promotion in USA and Europe

Marketing (Beograd. 1991)

Ognjenov Gajina¹ 

[1] University of Belgrade, Faculty of Economy, Belgrade, Serbia;

关键词: promotion mix;    sports events;    advertising;    e-trade;    TV;   

DOI  :  

来源: DOAJ

【 摘 要 】

Promotion as most viewable marketing activity is in sports for years. Many companies invest lots of funds for promotion of sport. Investing funds in sports they can promote their companies. This is called sponsorship.

【 授权许可】

Unknown