Service company marketing communication on the web

Marketing (Beograd. 1991)

Davčik Nebojša St.¹ 

[1] University of Novi Sad, Faculty of Economy, Subotica, Serbia;

关键词: promotion mix;    communication;    marketing mix;    interactive services;    service marketing;   

DOI  :  

来源: DOAJ

【 摘 要 】

In this paperwork we have analyzed different theoretical and empirical marketing communication approaches. We have formulated Model of online communication which emphasize different off and online influences and impacts on internet consumers. This paperwork gives basic preconditions for formulation and functioning of the model. Model was presented by scheme and explanation of elements in its structure, relations and influences on internet consumers. We have also described difference between traditional and online promotional activities.

【 授权许可】

Unknown