Research fields in the area of planning and implementation of internal and external public relations activities

Marketing of Scientific and Research Organisations

Dariusz Tworzydło¹ 

[1] University of Warsaw, Poland;

关键词: communication tools;    marketing;    media;    public relations;    research;   

DOI  :  10.14611/MINIB.29.09.2018.09

来源: DOAJ

【 摘 要 】

The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data collected in a company in the decision-making process. The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.

【 授权许可】

Unknown