Crisis management procedures and tools based on qualitative research

Marketing of Scientific and Research Organisations

Tworzydło Dariusz¹ 

[1] Warsaw University, Poland;

关键词: crisis;    crisis management;    image;    marketing;    public relations;   

DOI  :  10.14611/minib.22.12.2016.11

来源: DOAJ

【 摘 要 】

Selected procedures and tools that are used in crisis situations will be presented in this article. This presentation will be based on the results of qualitative research as well as the analysis of entries in selected reference literature that discuss the issue of preparing for crises and crisis management. The article aims to show that limited but effective crisis management is possible when it arrives but a far better approach is preparing the organisation for the eventuality of a crisis situation in a manner that facilitates reaction. However, effectiveness should be examined in two aspects in this case, firstly, preventing the crisis from escalating or going beyond the walls of the company or management board office, or mitigating its possible negative effects.

【 授权许可】

Unknown