Assessing Experiences and Motivational Behaviors of Volunteers and Members at the Exploris Museum.

motivation;recruitment;Exploris;marketing;on-line surveys;non-profit organizations;friends;museums;volunteers;members

Wittek, Valeska ; Dr. Larry D. Gustke, Committee Chair,Dr. Beth E. Wilson, Committee Member,Dr. Gene L. Brothers, Committee Member,Wittek, Valeska ; Dr. Larry D. Gustke ; Committee Chair ; Dr. Beth E. Wilson ; Committee Member ; Dr. Gene L. Brothers ; Committee Member

University:North Carolina State University

关键词: motivation;    recruitment;    Exploris;    marketing;    on-line surveys;    non-profit organizations;    friends;    museums;    volunteers;    members;   

Others  :  https://repository.lib.ncsu.edu/bitstream/handle/1840.16/182/etd.pdf?sequence=1&isAllowed=y

美国|英语

来源: null

【 摘 要 】

Exploris is a medium-sized museum with a mission to teach its audience about cultures and social phenomena among societies.In its social responsibility of educating the community, Exploris faces a reality shared with other non-profit organizations that are forced to take on a more business-like approach in order to survive the harsh competition for governmental funding and to earn the patronage of the public they are serving.The rapid growth of non-profit organizations in the United States of America has influenced the marketing strategies among executives in the independent sector for the past decades.Museums have to satisfy their audiences, including volunteers, members, and visitors in order to motivate them to return. This thesis attempts to quantify and evaluate the volunteer and member experiences at Exploris.This qualitative study was executed through an online survey during a two-week period in the summer of 2004.The findings in this study were used to make recommendations for the recruitment of future visitors, volunteers, and members.