L’attention : un bien rare en quête de mesures

Sciences de la Société

关键词: attention;    opinion;    media;    hesitation;    marketing;    measure;   

DOI  :  10.4000/sds.1598

来源: DOAJ

【 摘 要 】

Attention is a concept which tries to account for a rather fuzzy object. It may be described by its properties of intensity or duration, which are quite difficult to combine. Attention is always under the influence of the neighbourhood proposals and their competition generates hesitation. But it is also influenced by inheritances that create habits in the (non)selection of objects which attention is focused on. This uncertainty about the quality of attention becomes cricital at a moment when the opinion economy considers it as a major and a scarce ressource. This is why so many methods and devices are invented in order to try to measure it, although its very nature is to escape any control.

【 授权许可】

Unknown