THE IMPLEMENTATION OF THE CONTINUOUS IMPROVEMENT STRATEGY AS AN EFFICIENT TOOL TO ACHIEVE THE ORGANIZATION'S OBJECTIVES

Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences

Madar Anca¹ 

[1] Transilvania University of Brasov;

关键词: quality;    customersatisfaction;    products/services;    continuous improvement strategy;   

DOI  :  https://doi.org/10.31926/but.es.2019.12.61.2.7

来源: DOAJ

【 摘 要 】

Quality management is a set of activities aimed atachieving objectives,throughtheoptimaluseofresources.Thissetincludesplanning, coordination, organization, control, and quality assurance activities.The company sets itself a series of "strategic objectives": economic, social, technical, commercial,whichareachievedthrough"operationalobjectives".Inthispaper, theauthorinvestigatestheimplicationsofimplementingaqualitystrategy(the strategyofcontinuousimprovement)ontheorganization’sclient’ssatisfaction, respectivelyonitseconomicresults.Theresultshighlightthebenefitsthatthe implementation of this strategy has brought to the organization looked at.

【 授权许可】

Unknown