CONSUMER BEHAVIOR

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie

卷:1

Silvia PUIU¹  Ilie BUDICA²  Bogdan Andrei BUDICA³ 

[1] UNIVERSITY OF CRAIOVA;

[2] University of Craiova;

[3] University of Craiova ;

关键词: behavior;    consumer;    marketing;    products;    services;   

DOI  :  

来源: DOAJ

【 摘 要 】

The study of consumers helps firms andorganizations improve their marketing strategies byunderstanding issues such as: the psychology of howconsumers think, feel, reason, and select betweendifferent alternatives; the psychology of how theconsumer is influenced by his or her environment; thebehavior of consumers while shopping or making othermarketing decisions; limitations in consumerknowledge or information processing abilitiesinfluence decisions and marketing outcome; howconsumer motivation and decision strategies differbetween products that differ in their level ofimportance or interest that they entail for theconsumer; and how marketers can adapt and improvetheir marketing campaigns and marketing strategies tomore effectively reach the consumer.

【 授权许可】

Unknown