Knowledge, Utility, and Preferences for Beef Label Traceability Information: A Cross-Cultural Market Analysis Comparing Spain and Brazil

Foods

MaríaTeresa Maza¹  DanielleRodrigues Magalhaes²  Maríadel Mar Campo² 

[1] Department Agricultural Science and Natural Environment, Instituto Agroalimentario IA2, Universidad de Zaragoza-CITA, Miguel Servet 177, 50013 Zaragoza, Spain;Department Animal Husbandry and Food Science, Instituto Agroalimentario IA2, Universidad de Zaragoza-CITA, Miguel Servet 177, 50013 Zaragoza, Spain;

关键词: beef;    traceability system;    marketing;    consumer;    safety food;    cross cultural study;   

DOI  :  10.3390/foods10020232

来源: DOAJ

【 摘 要 】

The consumer environment determines consumers’ buying behavior and product preferences, and understanding these factors allows businesses in the industry to identify market demands. In view of the different contexts, Spain and Brazil, there are differences in the consumption of beef, in the production and the regulatory process concerning beef, and in particular the traceability system. The traceability system is mandatory in Spain and voluntary in Brazil. From these prerogatives, this cross-cultural study carried out through a self-administered questionnaire with 2132 Spanish and Brazilian beef buyers/consumers, aimed at comparing and understanding the familiarity with the bovine traceability system and traceability information of the label as a food security indicator. It is concluded that traceability information is well received by consumers as an attribute of credibility, and consumers are interested in ensuring that the item they buy is of known and reliable origin. But more incentives may help clarify the advantages of purchasing food with certified traceability, making it more effective for consumers to use this knowledge.

【 授权许可】

Unknown