Competition informations management and strategic orientation

Perspectivas em Ciência da Informação

Termodin¹  Queiroz, Josimeire Pessoa de¹  Pereira, Juliana de Araújo¹  FEI¹  Oliveira, Braulio¹ 

关键词: Marketing information systems;    Market orientation;    Competitor information.;   

DOI  :  10.1590/S1413-99362012000200009

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

This article aims to present the relationship of the marketing information system (MIS) with the strategy of market orientation. Also, the discussion on information management related to competition is included, which has been little explored, especially with regard to its operation. The results, obtained from the literature review and a case study, indicate that although critical for business success, information is obtained, processed and disseminated in not well structured ways.

【 授权许可】

Unknown