Enhancing Market Orientation of Cocoa Farmers through Farmer Business Schools: The Ghana Cocobod Experience

Asian Journal of Agriculture and Rural Development

article

Enoch Kwame Tham-Agyekum¹  Ernest Laryea Okorley²  Joseph Kwarteng²  John-Eudes Andivi Bakang¹  Fred Nimoh¹ 

[1] Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology-Kumasi;Department of Agricultural Economics and Extension, University of Cape Coast-Cape Coast

关键词: Cocoa farmers;    Competition;    Customer emphasis;    COCOBOD;    Farmer business school;    Ghana;    Intelligence generation;    Intelligence dissemination;    Market orientation;    Market responsiveness.;   

DOI  :  10.18488/journal.ajard.2021.111.129.138

学科分类：农业科学（综合）

来源: Asian Economic and Social Society

【 摘 要 】

The study sought to ascertain how the Farmer Business School (FBS) introduced in 2012 by the Ghana Cocoa Board as an extension approach makes the Ghanaian cocoa farmer more business and entrepreneurially minded. The research methods included using the descriptive survey and multi-stage sampling techniques to cover the six cocoa regions and 600 cocoa farmers. The 600 cocoa farmers selected were made up of 230 non-participants and 370 participants of the FBS. In terms of competency, the results showed that FBS participants had greater knowledge, a more positive attitude, and better skills than non-participants. In terms of market orientation, FBS participants were more competitor oriented, had less intelligence generation, were less market responsive, had less intelligence dissemination, had more customer emphasis, and had more interfunctional coordination than non-participants. The market orientation of cocoa farmers can be enhanced by provision of relevant practical experience for attitudinal change.

【 授权许可】

CC BY