Supply side management innovation: —Analysis on Enterprises in Scientific Industry Park Based on Market Orientation

1st International Global on Renewable Energy and Development

Li, Xing^1 ; Mao, Fenlan^2 ; Lin, Mian^1 ; Yadi, Nan^1

College of Economics and Management, Long Dong University, Qing Yang City

745000, China^1

Asia University No. 500, Lioufeng Rd., Wufeng, Taichung City

41354, Taiwan^2

关键词: Conceptual frameworks;    Information technology industry;    Market orientation;    Organizational innovation;    Organizational learning;    Organizational performance;    Supply side managements;    Technical innovation;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/100/1/012120/pdf
DOI  :  10.1088/1755-1315/100/1/012120

来源: IOP

【 摘 要 】

This research presents a conceptual framework for incorporating organizational learning and innovations as the mediating variables between market orientation and organizational performance. The samples of this study include 145 companies from the information technology industry in the Scientific Industry Parks. The global model fit is acceptable. This empirical result supports the constructs mentioned above. 1. Market orientation has a positive and direct impact on organizational learning, administrative and technical innovation. 2. Organizational learning has a positive and direct impact on administrative and technical innovation, but with no statistically significant direct impact on performance. 3. Organizational learning does have a positive and indirect impact on performance by means of organizational innovations. 4. It is not statistically significant that the impact of the two innovation types (both administrative and technical) interact with each other.