Use of internet as product marketing media using internet marketing method

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Soegoto, E.S.^1 ; Rahmansyah, M.R.^2

Departemen Manajemen, Universitas Komputer Indonesia, Indonesia^1

Departemen Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^2

关键词: Delivery time;    Food packaging;    Information delivery;    Internet marketing;    Product information;    Product marketing;    Product sales;    SWOT analysis;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012053/pdf
DOI  :  10.1088/1757-899X/407/1/012053

来源: IOP

【 摘 要 】

The purpose of this research is to maximize product sales using internet marketing medium. The method used in this research is descriptive method to analyze the implementation of internet marketing on food packaging products. In addition to descriptive methods, SWOT analysis method is also used to see the readiness of using Internet Marketing on the product to achieve sales goals. The results of this study indicate that the use of internet marketing in the company can easily introduce products to all over Indonesia and even the world, establishing good relationships with customers, saving the cost of information delivery and shorten the delivery time of product information.