Implementation of Information Technology as an Advertising Media

International Conference on Informatics, Engineering, Science and Technology

计算机科学;工业技术

Soegoto, D.S.^1 ; Bastian, H.^2

Departement Managemen, Universitas Komputer Indonesia, Indonesia^1

Departement Teknik Dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia^2

关键词: Case-studies;    Data collection;    Indonesia;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012042/pdf
DOI  :  10.1088/1757-899X/407/1/012042

来源: IOP

【 摘 要 】

This study attempts to utilize the role of information technology in globalization era as a media of advertisement. This journal used descriptive analytics method which analysed several e-commerce case studies in Indonesia. Data collection techniques used are observations in which data are collected systematically about the events or facts. The result of this research is information technology in the form of internet can be said very effective for advertisement publication and save profit. The results of this study are expected to be a literature or reference for entrepreneurs who are running their business in order to take advantage of the role of information technology, especially e-commerce in marketing their products.