Kenya's tourism product lines andits source markets function in a cross-sectoral context,which leads to cross-cutting public and private sectorissues. Tourism has played a major role in Kenya'sdevelopment despite economic jolts from time-to-time byinternal and external shocks. In 2006 and 2007 the economygrew rapidly and tourism, after a jolt in early 2008,rebounded thanks to market conditions and some solidmarketing. The global recession, of course, has sinceintervened, and Kenya will have to continue with bold andcommitted actions if it is to regain its iconic position inworld tourism. Value chain analysis of safari, coastal, andbusiness and conference tourism highlights constraints andopportunities. Current tourism enterprises are hampered bysignificant taxation and regulation. Peaks and valleys intourism flows have exacerbated already limited access tocapital necessary for the sector to be competitive. The keyto sustainability lies in Kenya's ability to provide amix of tourism products -safari, coastal, cultural/heritageand business and conference - while protecting the veryassets these products celebrate.
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