Worldwide, female entrepreneurs tend toexperience lower productivity and profit than their malepeers. One reason for this is that women tend to beconcentrated in less profitable businesses. This mixedmethods study from Uganda investigates a range of factorsthat may hinder or help female entrepreneurs move intomale-dominated sectors, where they are as successful as men,and significantly more successful than women who remain intraditionally female sectors. This analysis finds thatinformation gaps about the relative profitability ofmale-dominated businesses play an important role, as do thetypes of role models influencing youth as they determinetheir career paths. Informational campaigns, as well asapprenticeship and mentorship programs, present potentialpolicy options.