A qualitative evaluation of a novel intervention using insight into tobacco industry tactics to prevent the uptake of smoking in school-aged children

BMC Public Health

Research Article

Qi Wu¹  Steve Parrott¹  Linda Bauld²  Ann McNeill³  Laura L. Jones⁴  Amy Taylor⁵  Lisa Szatkowski⁵  John Taylor⁵  Sarah Lewis⁵  John Britton⁵  Manpreet Bains⁵ 

[1] UK Centre for Tobacco and Alcohol Studies, Department of Health Sciences, University of York, Seebohm Rowntree Building, YO10 5DD, Heslington, York, UK;UK Centre for Tobacco and Alcohol Studies, Institute for Social Marketing, 3Y1, University of Stirling, FK9 4LA, Stirling, UK;UK Centre for Tobacco and Alcohol Studies, King’s College London, National Addictions Centre, Institute of Psychiatry, Psychology and Neuroscience, Addiction Sciences Building, 4 Windsor Walk, SE5 8BB, Denmark Hill, London, UK;UK Centre for Tobacco and Alcohol Studies, Public Health, Epidemiology and Biostatistics, School of Health and Population Sciences, College of Medical and Dental Sciences, University of Birmingham, B15 2TT, Edgbaston, Birmingham, UK;UK Centre for Tobacco and Alcohol Studies, University of Nottingham, Division of Epidemiology and Public Health, Clinical Sciences Building, Nottingham City Hospital, NG5 1PB, Nottingham, UK;

关键词: Smoking prevention;    Health education;    Adolescents;    Tobacco industry;   

DOI  :  10.1186/s12889-016-3205-8

 received in 2015-07-23, accepted in 2016-06-10,  发布年份 2016

来源: Springer

【 摘 要 】

BackgroundEvidence from the US Truth campaign suggests that interventions focusing on tobacco industry tactics can be effective in preventing smoking uptake by children. Operation Smoke Storm is the first school-based intervention based on this premise and comprises three classroom sessions in which students act as secret agents uncovering tobacco industry tactics through videos, quizzes, discussions, and presentations. We report a qualitative evaluation of its acceptability.MethodsWe conducted eight focus groups with 79 students aged 11-12 who participated in Operation Smoke Storm at two UK schools in Autumn 2013, and 20 interviews with teachers who delivered the intervention. These were digitally audio-recorded, transcribed verbatim and analysed using the framework method.ResultsStudents enjoyed the secret agent scenario and reported acquiring new knowledge about smoking and the tobacco industry, which seemed to strengthen their aversion to smoking. Teachers felt confident delivering the ‘off the shelf’ resource, although they would have welcomed more background information about the topic and guidance on steering discussions. Teachers highlighted a need for the resource to be flexible and not dependent on lesson length, teacher confidence, or expertise. Students and teachers endorsed the idea of developing a booster component for older students and supported the development of printed information complementing the resource to encourage parents to support their child not to smoke.ConclusionsThese findings demonstrate that Operation Smoke Storm can be delivered by teachers to raise awareness about smoking-related issues. The ideas and issues raised are now being used to improve and extend the resource for further evaluation.

【 授权许可】

CC BY   
© The Author(s). 2016