Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana

Journal of Innovation and Entrepreneurship

Research

Afful Ekow Kelly¹  Sellappan Palaniappan² 

[1] Faculty of Computing, Engineering and Mathematical Sciences, Catholic University of Ghana, Fiapre-Sunyani, Ghana;Malaysia University of Science and Technology, School of Science and Engineering, Petaling Jaya, Malaysia;

关键词: Adoption;    Continuous usage;    Digital money;    Mobile banking;    Mobile money;   

DOI  :  10.1186/s13731-023-00301-3

 received in 2022-05-03, accepted in 2023-05-16,  发布年份 2023

来源: Springer

【 摘 要 】

Investigating and exploring factors influencing the continued usage and acceptance of mobile money transaction services in Ghana. The study employed the Technology Acceptance Model (TAM) with 406 mobile money users from Ghana's Savannah and Bono regions. According to the study, perceived risk perceived cost, social influence, perceived usefulness and ease of use had repercussions on users’ attitudes which influenced users' final decision to continue to use mobile money services in Ghana. The social influence positively impacted users through social networking in pushing the adoption and continued usage of mobile money services in the study area. However, the construct of Perceived trust had a positive impact on users’ decisions resulting in their negative attitude to mobile money services.

【 授权许可】

CC BY   
© The Author(s) 2023

【 图 表 】

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