Analyzing Customer Engagement Online Using Gamification

Cardiometry

article

Tanay Banerjee¹  Sonali Bhattacharya¹ 

[1] Symbiosis Centre for Management and Human Resource Development, Symbiosis International ,(Deemed University) Pune

关键词: Customer engagement;    Gamification;    E-commerce;    Likert Scale;    Marketing Ecosystem;   

DOI  :  10.18137/cardiometry.2022.24.663672

学科分类：环境科学（综合）

来源: Russian New University

【 摘 要 】

The purpose of the study is to investigate the impact of gamification options on customer engagement while shopping online. We further investigate the impact of gamification on customer experience and sales.

【 授权许可】

CC BY