期刊论文详细信息
Cardiometry | |
Analyzing Customer Engagement Online Using Gamification | |
article | |
Tanay Banerjee1  Sonali Bhattacharya1  | |
[1] Symbiosis Centre for Management and Human Resource Development, Symbiosis International ,(Deemed University) Pune | |
关键词: Customer engagement; Gamification; E-commerce; Likert Scale; Marketing Ecosystem; | |
DOI : 10.18137/cardiometry.2022.24.663672 | |
学科分类:环境科学(综合) | |
来源: Russian New University | |
【 摘 要 】
The purpose of the study is to investigate the impact of gamification options on customer engagement while shopping online. We further investigate the impact of gamification on customer experience and sales.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO202307120003263ZK.pdf | 320KB | download |