Analysis of the global scientific production on virtual reality as a marketing tool in Scopus

Espirales: Revista Multidisciplinaria de Investigaci贸n

article

Nube Estefanía Venegas Sánchez¹  Diego Vinicio Orellana Bueno¹  Maria Del Pilar Cabrera Hermida¹  Pablo Javier Pérez Jara¹ 

[1] Universidad Católica de Cuenca

关键词: Marketing;    Virtual Reality;    Scientific Production;    BibliometricMarketing;    Realidad Virtual;    Producción Científica;    Bibliométrico;   

DOI  :  10.31876/er.v7i45.840

学科分类：自然科学（综合）

来源: Grupo Compas

【 摘 要 】

The aim of this study was to describe the global scientific production on virtual reality as a marketing tool contained in the SCOPUS database, in order to map its trends and implications. The study is descriptive and cross-sectional under a bibliometric approach. The results respond to the analysis of bibliometric indicators of production, visibility, impact and collaboration. It is concluded that between 1993 and 2021 there is a total of 1046 articles that address the topic of virtual reality as a marketing tool, showing a sustained increase in its scientific production, demonstrating the interest in its study in recent decades.

【 授权许可】

CC BY-NC