The Process of Ethnocentralizing the Concept of Ecological Agroalimentary Products for the Romanian Urban Consumer

Sustainability

Alina Butu¹  Marian Butu¹  Steliana Rodino²  Ioan-Sebastian Brumă³  Lucian Tanasă³  CodrinDinu Vasiliu³ 

[1] National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania;The Bucharest University of Economic Studies, 010374 Bucharest, Romania;“Gh. Zane” Institute for Economic and Social Research, Romanian Academy, 700481 Iași, Romania;

关键词: urban person;    ecological alimentary products;    health;    consumers;    symbolic systems;    romania;    natural product;    traditional product;    countryside product;    local product;   

DOI  :  10.3390/su11226226

来源: DOAJ

【 摘 要 】

In the case of the Romanian urban consumer, ecological agroalimentary products do not merely operate on the discursive line mapped by the rules of certification. The ecology of the agroalimentary products is reinterpreted and, thus, an interesting phenomenon occurs. The products perceived as natural, local, or peasant are seen as ecological enough to influence the purchase decision. Hence, according to the Romanian urban consumer, the ecological product stands for a symbolic projection provided by their own experience and trust level as a consumer. In the present paper, we aimed to go beyond the theory claiming that such behavior is determined by confusion in the social action of purchase and, following this line of interpretation, we also intended to identify the symbolic systems and hermeneutical criteria by which the Romanian urban consumer makes a social projection of ecological agroalimentary products through certain ethnocentralizing mechanisms. Our research paper was based on a qualitative and quantitative anthropological analysis that had, as a starting point, a questionnaire applied online (with a total of 1792 respondents, out of which 1342 were urban respondents).

【 授权许可】

Unknown