RETAILMENT COMPETITIVE POSITION

Вестник Донского государственного технического университета

Maxim Y. Dikanov¹ 

[1] South-Russian State University of Economics and Service;

关键词: competition;    competitive position;    consumer evaluation.;   

DOI  :  

来源: DOAJ

【 摘 要 】

The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The author’s definition of competitive position of the retailer with a use of consumer evaluation based on the customers’ preference rating of the specific commercial network, the status of various products and the saleable product quality laboratory examination has been resulted from analysis of the concepts.

【 授权许可】

Unknown