The Strategic Analysis of the External and Internal Environment of Bakery Enterprises

Bìznes Inform

Lishchynska Victoria V.¹ 

[1] Applicant, Department of Enterprise Strategies, Kyiv National Economic University named after V. Hetman;

关键词: strategic analysis;    competitive strategy;    competitive position;    bakery enterprise;    bakery industry;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article is aimed at researching the existing approaches to strategic analysis of enterprises’ activities, determining the influence of external and internal environment factors on the strategic choice of bakery enterprises, and evaluating their competitive positions in the market of bread and bakery products. Advantages and disadvantages of using both the competitive and the resource models of strategic analysis are defined. The PEST-analysis of the external environment is carried out, the external factors which exert the greatest influence on the operative and strategic activity of bakery enterprises are allocated. An evaluation of the competitive environment of the market of bread and bakery products according to the five competitive forces model of M. Porter is carried out. The key factors of success in the market of bread and bakery products, the main spheres of formation of competitive advantages of bakery enterprises are determined. Prospects for further researches in this direction are analysis of effectiveness of the basic strategies of competition and development of methodical recommendations on formation of individual competitive strategies of bakery enterprises.

【 授权许可】

Unknown