Challenges and prospects of small and medium-scale enterprises in the catering and hospitality industry in Johannesburg, South Africa

African Journal of Hospitality, Tourism and Leisure

John Oupa Hlatshwayo¹ 

[1] University of KwaZulu-Natal College of Law and Management Studies Graduate School of Business & Leadership ;

关键词: catering;    small medium-scale enterprises;    hospitality;    tourism;    business-model;   

DOI  :  

来源: DOAJ

【 摘 要 】

Small and medium-scale enterprises (SMEs) are very often the backbone of the tourism and hospitality industry globally, and investigating their challenges and prospects is important. There is a growing number of catering services establishments in South Africa and more so in Johannesburg which is the hub of the country. This research sought to establish the success of SMEs in the catering sector and hospitality industry in Johannesburg, using a mixed methodology research designs. Structured interviews were held with an open-ended questionnaire schedule used to collect primary data. The interviews allowed participants to discuss personal perceptions and experiences. The research used a simple random sampling method to select subjects, who comprised caterers represented by organisations via catering services outlets, and participants were sourced from Johannesburg Metropolitan’s Supply-chain database. Literature was reviewed, and conceptual information and research objectives were explored when developing questions for issues as studied. Secondary data was collected via textbooks, academic journals, general print media, internet web-pages and available relevant sources in the sphere of academia. Results could support or dismiss research questions, or provide total dimensions perceived as being unorthodox. Data was interpreted using descriptive and inferential statistics. Research findings showed that catering service establishments adopted some business models in their operations.The first conclusion drawn was that findings are consistent with theories on the area as used within catering, hospitality and tourism. Theoretical frameworks that assisted in crafting a business model were applicable to the catering sector, and the hospitality, and tourism industries amongst others. The recommendation of the study is that SMEs which have built their reputations in catering services and in the hospitality industry from a previous regime should shadow, impart skills and up-skill ‘newly-formed entrants’ in such sectors.

【 授权许可】

Unknown