Competitive Advantages Through it Innovation Adoption by Smes

Social Technologies

关键词: IT innovation adoption;    competitive advantage;    Innovation Diffusion Theory;    SMEs;    Malaysia;   

DOI  :  

来源: DOAJ

【 摘 要 】

Purpose—This paper seeks to explain the impact of IT innovation oncompetitive advantage; the barriers and the benefits companies gain fromadopting and using these innovations and propose a model with which itis possible to measure determinants of IT innovation adoption amongSMEs.
Design/methodology/approach—This paper presents conceptual considerationon the role of SMEs in the Malaysian economy and the effect ofgovernment policy in encouraging companies to adopt IT innovation. Theproposed research framework will be empirically validated using surveydata. This study is an ongoing research, in the existing stage atheoretical argument is developed and methodology is in the process ofbeing tested through regression analysis.
Findings—Conclusions are drawn on the status of Malaysian SMEs to adoptIT innovation. We added attitude and self-efficacy to the InnovationDiffusion Theory to suit it to the individual situation. Therefore anovel approach is needed in order to study and understand it.
Research limitations/implications—The paper represents work in progress.
Practical implications – This paper present the theoretical frameworkfor further study of IT innovation adoption among Malaysia SMEs.
Originality/Value—The Information Technology concept is considered apowerful competitive weapon in the modern economy. This study usedInnovation Diffusion Theory as the base theory, and added attitude andself efficacy as determinants to measure the individual’s perceptiontoward innovation adoption. Individual self-efficacy and attitude towardinnovation adoption shape beliefs and perceptions toward innovation,leading them to adopt or reject an innovation. Adding these factors toInnovation Diffusion Theory will narrow the breadth of the theory andpossibilities to frame a single study which allows examination of theindividual and technological dimension toward technology adoption.
Keywords: IT innovation adoption, competitive advantage, Innovation Diffusion Theory, SMEs, Malaysia.
Research type: conceptual paper.

【 授权许可】

Unknown