Business Perspectives of Adopting Sustainable Tourism Practices: A Study of Tourism Companies in Vietnam

Téoros

关键词: environment;    industry;    innovation;    tourism;   

DOI  :  

来源: DOAJ

【 摘 要 】

This study seeks to identify and examine the potential factors that influence Vietnamese tourism businesses’ likelihood of adopting (LOA – or intention to adopt, interchangeably) sustainable tourism practices (STPs) as an effort to establish a sustainable tourism program. Specifically, this study addresses three research questions: (1) What factors influence hotels’ intentions to adopt STPs? (2) What factors influence tour companies’ intentions to adopt STPs? (3) Are companies and hotels motivated to adopt STPs for different reasons? The results of this study are consistent with Rogers (1995) conclusions of the adopters at early stages of diffusing innovations. Sustainable tourism is a relatively new concept in Vietnam and firms demonstrate a sceptical behaviour towards adopting STPs. There is a strong indicator of an intertwined relationship between perceived complexity and risk-taking with LOA. Overall, tourism firms perceive adopting STPs as a risk-taking action as they are very concerned about the disadvantages of innovations, while their benefits are not explicit. However, there is evidence that Vietnamese tourism companies are beginning to perceive certain benefits, especially strengthening the company’s image by the adoption of STPs. This can be used as a key motivation to promote voluntary participation in sustainable tourism programs among tourism companies in Vietnam.

【 授权许可】

Unknown