Attitudes of young consumers towards promotion based on advertising Postawy młodych konsumentów wobec promocji na przykładzie reklam

Journal of Agribusiness and Rural Development

关键词: young consumer;    promotion;    advertising;   

DOI  :  

来源: DOAJ

【 摘 要 】

Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an opportunity to obtain free samples of goods or freebies.

【 授权许可】

Unknown