The impact of green organizational identity on green innovation at Jordanian food and beverage companies

Problems and Perspectives in Management

Ahmad Albloush¹  Hasan Al-Zu’bi² 

[1] Ph.D., Assistant Professor, Faculty of Business, Amman Arab University;Ph.D., Professor, Dean of Business Faculty, Department of Business Administration, Amman Arab University;

关键词: food and beverage;    green innovation;    green organizational identity;    Jordan;   

DOI  :  10.21511/ppm.20(2).2022.25

来源: DOAJ

【 摘 要 】

Integrating environmental objectives into an organization’s mission and strategies improves the organization’s image as a socially responsible organization and helps it take a leading position of advantage. Due to the increasing pressures towards sustainability and environmental policies, organizations are making efforts in this direction. This study is aimed at identifying the impact of green organizational identity (GOI) on green innovation (GI). Data were collected from 168 employees working in food and beverage industry companies listed on the Amman Stock Exchange. SPSS was employed to analyze the data and test the hypothesis. The study finds a significant positive effect of GOI on GI product and GI process. The study recommends that companies show interest in GOI for their role in raising GI levels. Due to cultural differences between countries that limit the generalizability of the study results, it is recommended to conduct another study in Western culture to determine their applicability.

【 授权许可】

Unknown