Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil

Internext: Revista Eletrônica de Negócios Internacionais

Carlos Ricardo Rossetto¹  Dinorá Eliete Floriani²  Nathalia Berger Werlang Werlang³  Inocencia Boita Dalbosco⁴ 

[1] Universidade Federal de Santa Catarina;Universidade do Vale do Itajaí no Programa de Pós-Graduação em Administração;Universidade do Vale do Itajaí. Professora na Faculdades de Itapiranga, Itapiranga;Universidade do Vale do Itajaí. Professora na UNOESC;

关键词: capacidades dinâmicas;    internacionalização;    multinacional;    competências;   

DOI  :  10.18568/1980-4865.9122-39

来源: DOAJ

【 摘 要 】

The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process.

【 授权许可】

Unknown