期刊论文详细信息
Journal of Business Economics and Management | |
Societal ethics and legal system facing contemporary marketing strategies: An Australian insight | |
John Saee1  | |
[1] Professor of International Business and Academic Leader ‐ International Business and Languages Department ‐Faculty of Business and Enterprise , Swinburne University of Technology , Australia ; | |
关键词: Business Ethics; Advertising; Promotions; Law; Consumerism; Environment; | |
DOI : 10.3846/16111699.2005.9636108 | |
来源: DOAJ |
【 授权许可】
Unknown