Privacy Law and Online Advertising: Legal Analysis of Data Gathering By Online Advertisers Such As Double Click and NebuAd

Ruane, Kathleen Ann

Library of Congress. Congressional Research Service.

关键词: Advertising;    Legal advertising and soliciting;    Right of privacy;   

RP-ID  :  RL34693
RP-ID  :  RL34693_2008Oct02

美国|英语

来源: UNT Digital Library

【 摘 要 】

This report discusses a number of privacy concernsraised by "behavioral" or "e-havioral" advertising, which enables online advertisements to be targeted directly at individual users based on their web surfing activity.