Advertising Industry in the Digital Age

Kirchhoff, Suzanne M.

Library of Congress. Congressional Research Service.

关键词: Communications;    Advertising;    Consumers;    Technology;   

RP-ID  :  R40908
RP-ID  :  R40908_2009Nov09

美国|英语

来源: UNT Digital Library

【 摘 要 】

This report discusses regulatory challenges faced by policymakers as the advertising industry enters a period of far-reaching change brought about by the economic downturn and structural shifts as consumers move to the Internet and other digital platforms for news, entertainment, and socializing.