Le traitement du genre dans les publicités télévisuelles pour enfants

Communication

关键词: advertising;    children;    gender;    television;    France;   

DOI  :  10.4000/communication.4740

来源: DOAJ

【 摘 要 】

Discursive strategies in television programming play a role in structuring young children’s relationship to the world. The authors studied a selected sample of advertising spots broadcast during the weekend morning French television programs intended for children. A particular attention is paid to the narratives favouring the dissemination of extremely stereotypical, gendered norms of behaviour that strongly shape children’s acceptance of gendered roles.

【 授权许可】

Unknown