Perspectives of online insurance in the Republic of Serbia

Ekonomski Signali

Mrvaljević Mirjana¹  Simović Vesna¹  Radović Aleksandar¹ 

[1] Visoka ekonomska škola strukovnih studija Peć, Leposavić;

关键词: insurance;    internet;    e-business;    e-insurance;    insurance sales channels;   

DOI  :  

来源: DOAJ

【 摘 要 】

The insurance institution, as a conservative financial institution, meets the latter with electronic commerce. The use of modern information and communication technologies in insurance, and in particular the Internet, leads to the sale of electronic insurance services. That is why insurance companies, in order to bring their products closer to customers, insurers, and to reduce their costs, accepted e-business as a self-sustaining sales channel. The Internet is still used mostly for information purposes in the insurance business, but the future is on its side, so we can expect in the near future that insurance services are presented through smartphone applications, because similar banking applications are already operating in Serbia.

【 授权许可】

Unknown