Proximity Approach as an Option in Global Markets

Symphonya

关键词: retailing;    proximity stores;    buying group;    private label;    market- driven management;    over-supply;   

DOI  :  10.4468/2015.5.04bordoli

来源: DOAJ

【 摘 要 】

CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Italian food retail sector developing an Italian retail business model based on the ‘proximity store’ as option to compete in a global market.

【 授权许可】

Unknown