Retail and Consumer Aspects of the Organic Milk Market

Carolyn Dimitri andKathryn M. Venezia

United States Department of Agriculture

关键词: Organic milk;    organic dairy;    retailing;    private label;    scanner data;    price premiums;    organic consumers;   

RP-ID  :  LDPM-155-01

学科分类：农业科学（综合）

美国|英语

来源: United States Department of Agriculture Publications

【 摘 要 】

Consumer interest in organic milk has burgeoned, resulting in rapid growth in retail sales of organic milk. New analysis of scanner data from 2004 finds that most purchasers of organic milk are White, high income, and well educated. The data indicate that organic milk purchased carries the USDA organic seal about 60 percent of the time, most organic milk is sold in supermarkets, organic price premiums are large and vary by region, and most organic milk is branded.