RETAIL AND PRIVATE LABELS

Вестник Кемеровского государственного университета

L. A. Stratienko¹ 

[1] Lyubov A. Stratienko – post-graduate student at the Department of Marketing and Advertising;

关键词: assortment;    retail;    private label;    positioning;    price;    promotion;    focus group;   

DOI  :  

来源: DOAJ

【 摘 要 】

It The article analyses the assortment of private labels (PL) in Kemerovo retail. A comparison of positioning, pricing and promotion PL in retail is provided. Buyers’s attitude to PL products is estimated by the results of a focus group method.

【 授权许可】

Unknown