INTERNET CONSUMERS' PERCEPTION OF ONLINE ADVERTISING

Network Intelligence Studies

Alexandra Giuliana ANDRONIC¹ 

[1] Alexandru Ioan Cuza University of Iasi, Romania;

关键词: Internet;    Advertising;    Marketing online;    Online advertising;    Online consumer behavior;    Digital marketing;   

DOI  :  

来源: DOAJ

【 摘 要 】

Over the last 2 decades, the Internet has transformed our lives, becoming the most frequently used means of communication. Unlike traditional media, the Internet has also become a very important advertising tool thanks to its versatility, interactivity and ability to target relevant consumers. This article analyses consumers’ perception of online advertising, based on by research carried out on a sample of 50 participants. This paper will outline trends in the advertising environment in Romania.

【 授权许可】

Unknown