SOCIAL NETWORKS AS A TOOL FOR IMPLEMENTATION OF SOCIAL-PSYCHOLOGICAL MECHANISMS OF ORGANIZATIONAL CULTURE

Вестник университета

V. Voronin¹  M. Iontseva² 

[1] ФГАОУ ДПО «Академия стандартизации, метрологии и сертификации (учебная)»;ФГБОУ ВО «ГУУ»;

关键词: socio-psychological mechanisms;    social networks;    organizational culture;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article examines the possibilities of using virtual social networks for the implementation of socio-psychological mechanisms for the construction and development of organizational culture. The authors describe social networks as a special virtualized social environment, characterize and describe the features of interaction within it. In the work, much attention is paid to socio-psychological mechanisms - scoring, patricipation, the technology of the expanding core and cascade technology, as well as the organizational conditions for employee motivation.

【 授权许可】

Unknown