CUSTOMER CARE - A TOTALLY IGNORED MANAGEMENT TOOL ON THE ROMANIAN SERVICES MARKET

Revista de Turism: Studii si Cercetari in Turism

关键词: quality;    customer satisfaction;    customer care;    profit;   

DOI  :  

来源: DOAJ

【 摘 要 】

Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization's ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar products/services at similar prices has led to increasing emphasis being placed on customer care. Customer care is about people pleasing people and it involves specific actions that keep customers satisfied and coming back for more.

【 授权许可】

Unknown