Analyzing the Competitive Advantages of the PJSC CB «PrivatBank» among the Banks with the State-Owned Capital

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卷:4

Rakhman Mahbubur S.¹  Mangushev Dmitriy V.² 

[1] Candidate of Sciences (Economics), Associate Professor, Department of Marketing and Management of Foreign Economic Activities, V. N. Karazin Kharkiv National University;

[2] Candidate of Sciences (Economics), Associate Professor, Department of Marketing and Management of Foreign Economic Activity, V. N. Karazin Kharkiv National University;

关键词: competitiveness of bank;    competitive advantages;    banking system;    the State capital;    PJSC CB «PrivatBank»;    IT infrastructure;    Top-50;   

DOI  :  

来源: DOAJ

【 摘 要 】

The article defines the concept of «competitiveness of bank» and provides a system of ways to ensure competitive advantages of bank in the market of banking and financial-credit services. The status of the banking market as a result of cleaning of the banking system of Ukraine is analyzed, structural changes in financial assets and competitive positions of the PJSC CB «PrivatBank» in the group of banks with the State-owned capital are considered. The influence of the nationalization of «PrivatBank» on the status of the banking IT infrastructure and the dynamics of transactions with the use of payment cards issued by Ukrainian banks are identified. The positions of banks with the State-owned capital in the annual rating «Top-50» of the banks of Ukraine for 2016 are analyzed.

【 授权许可】

Unknown