Perceived Severity of COVID-19 and Post-pandemic Consumption Willingness: The Roles of Boredom and Sensation-Seeking

Frontiers in Psychology

article

Shichang Deng¹  Wangshuai Wang¹  Peihong Xie¹  Yifan Chao²  Jingru Zhu¹ 

[1] School of Management, Shanghai University of International Business and Economics;School of Business, Shanghai University of International Business and Economics

关键词: COVID-19;    boredom;    changes in sensation-seeking expressions;    consumption willingness;    impulsive buying;   

DOI  :  10.3389/fpsyg.2020.567784

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

The COVID-19 pandemic restricts people’s activities and makes consumer businesses suffered. This study explored the relationship between the perceived severity of COVID-19 and the post-pandemic consumption willingness. Study 1 surveyed 1464 Chinese people in March 2020, found the perceived severity of COVID-19 during the pandemic significantly increased the willingness to consume post-pandemic, and boredom stemming from limited activities and sensation-seeking expressions mediated this effect. Study 2 conducted an experiment with 174 participants in August 2020, found a high level of perceived severity of COVID-19 and the experience of life tedium during the pandemic significantly increased individuals’ impulsive buying tendencies after the pandemic. The results suggested the level of perceived severity of COVID-19 may influence people’s post-pandemic consumption patterns.

【 授权许可】

CC BY