Frontiers in Psychology | |
Perceived Severity of COVID-19 and Post-pandemic Consumption Willingness: The Roles of Boredom and Sensation-Seeking | |
article | |
Shichang Deng1  Wangshuai Wang1  Peihong Xie1  Yifan Chao2  Jingru Zhu1  | |
[1] School of Management, Shanghai University of International Business and Economics;School of Business, Shanghai University of International Business and Economics | |
关键词: COVID-19; boredom; changes in sensation-seeking expressions; consumption willingness; impulsive buying; | |
DOI : 10.3389/fpsyg.2020.567784 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Frontiers | |
【 摘 要 】
The COVID-19 pandemic restricts people’s activities and makes consumer businesses suffered. This study explored the relationship between the perceived severity of COVID-19 and the post-pandemic consumption willingness. Study 1 surveyed 1464 Chinese people in March 2020, found the perceived severity of COVID-19 during the pandemic significantly increased the willingness to consume post-pandemic, and boredom stemming from limited activities and sensation-seeking expressions mediated this effect. Study 2 conducted an experiment with 174 participants in August 2020, found a high level of perceived severity of COVID-19 and the experience of life tedium during the pandemic significantly increased individuals’ impulsive buying tendencies after the pandemic. The results suggested the level of perceived severity of COVID-19 may influence people’s post-pandemic consumption patterns.
【 授权许可】
CC BY
【 预 览 】
Files | Size | Format | View |
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RO202108170005407ZK.pdf | 1136KB | download |